Strategic Insights / Creative Brief
Communications Development starts with an intimate understanding of the brand, its place in its audience’s lives, its place in culture.
At pluralthinking we bring planning thinking and consumer and cultural intelligence together in order to understand the potential of brand narratives. What is the brand defining idea? Will it resonate? Is it true? Does it transcend cultural differences?
Whether it’s the strategic underpinnings of a new campaign, the next iteration of an existing one, roll-out to a new market, or a new set of executions, there’s a role for careful, sensitive evaluation. Does the work engage? Does it find common purpose with its human audience? Does it resonate? Does it elicit curiosity? Does it ask them to think or do something new? Do they want to share it with someone? Does it work across media?