Core Collective

pluralthinking is a unique collective of senior international brand-builders, researchers, innovators and cultural spies.

We curate your team carefully to bring in multiple perspectives and expertise.

No fixed teams, expensive premises, homogeneous disciplines: Just sparky, well-curated grown-ups dedicating time to your brand.

Refreshing? We think so.

Projects are led and managed by an experienced in-house team based in the UK. We collaborate with best-in-class agency partners around the world.

Founded in 2013 by principals with 18+ years of experience in international qualitative, advertising planning and brand consultancy, we have won awards and glowing testimonials for our work.

Brett Templeton

Managing Partner

Brett Templeton

Brand positioning wizard, communications specialist &  Founder.

Brett has advised some of the World’s most iconic brands, run agencies in London and New York, led client work in over 40 countries and still loves every minute of it. He collects contemporary art and plays terrible 80s dance music in the office.

João Moreira

Project Director

João Moreira

Project planning guru, multi-lingual ever-cheerful doer.

João makes our projects happen, coordinating our pluralthinkers and partners with the skill of an air traffic controller. He’s also a digital native and can even make Powerpoint fun to read.  This is a good thing.

Pamela Green

International Qualitative Consultant

Pamela Green

Global qual expert, ex Hong-Kong and Vietnam resident, global thinker & cat-lover.

When she’s not running brand positioning workshops, unpicking drink-driving in Vietnam or creating positioning ideas for petrol stations in Turkey, Pamela likes to hang out in a water mill and rescue cats. The cats are very grateful.

Gemma Stokes

Qualitative Research Manager

Gemma Stokes

Solutions-driven, thrives on talking to people (and occasionally to goats and chickens).

During the course of her 18yr career, Gemma has worked across a broad range of categories, from FMCG to politics. An agile thinker and skilled multi-tasker, Gemma is able to balance complex research projects and apply clear strategic thinking. When not moderating or running multi-country research projects, she can be found, at home, on her farm in France, with a menagerie of animals making the most of rural life with her young family.

The pluralthinkers

The pluralthinkers are the folks who force our thinking further and our ideas higher.

Many pluralthinkers are renowned international qualitative researchers with country, regional, language and category specialisms.

Our network includes workshop facilitators, ethnographers, brand consultants, planners, innovators, semioticians, documentary film makers and editors, product and concept illustrators and more…

Be a pluralthinker!

If you have a unique talent or set of experiences that would help our client’s brands to succeed, get in touch at

Pluralthinking in Action

Click on a city to see examples of our work

A wide range of collaborators from around the world: Agency partners, Ethnographers, Behavioural Economists, Semioticians, Film-makers and editors, Senior ex client-side consultants, Leading edge commentators and thinkers.